Coinciding with the release of the film Doraemon: Nobita's Utopia, on June 3rd, Doraemon made a special appearance at the Bailian ZX Creative Center located on Nanjing East Road Pedestrian Street in Shanghai, bringing joy to children and fans of all ages over the weekend.

Let's take a look at the highlights from the event in the video!

The venue was adorned with various elements related to the Doraemon movie, creating a vibrant atmosphere. Families and attendees couldn't resist taking out their phones to record precious moments and create lasting memories. Some fans even dressed up in Doraemon merchandise, showcasing their love and support for the beloved character. The main character, Doraemon, surprised everyone by appearing in a brand new pilot outfit, capturing hearts with his adorable and endearing presence on stage.

During the event, Doraemon interacted warmly with both children and adults, generating continuous applause and excitement. The host posed relevant questions related to the movie, and children and parents eagerly raised their hands to participate, creating a lively and engaging atmosphere. Additionally, a photo session was arranged, allowing attendees to capture fun and memorable moments with Doraemon. The event concluded on a high note, leaving everyone with a sense of joy and satisfaction.

The event was jointly organized by Open Culture Entertainment (OCE), the official copyright holder of the Doraemon film series in mainland China, and Bailian ZX Creative Center. During the event, we had the opportunity to interview Mr. Chen Jinhuan, the CEO of OCE.

The event was jointly organized by Open Culture Entertainment (OCE), the official copyright holder of the Doraemon film series in mainland China, and Bailian ZX Creative Center. During the event, we had the opportunity to interview Mr. Chen Jinhuan, the CEO of OCE.

Mr. Chen expressed, "Doraemon, as a classic IP, holds cherished memories for generations. As a bridge between Chinese and Japanese cinema, OCE strives to support the introduction of films every year. We are fortunate to collaborate with Bailian ZX for the first time, bringing scenes and activities from the latest Doraemon movie to the iconic Nanjing East Road Pedestrian Street in Shanghai. Through the film's release and a series of activities, we aim to enrich consumers' understanding of the Doraemon film and provide a close encounter with its vivid and lively characters."

In addition to the meet-and-greet event, the entire Bailian ZX Creative Center was transformed into a themed space for the movie. At the mall's atrium, a massive 5.1-meter-tall Doraemon balloon, the only one of its kind in China, added to the ambiance.

On the second floor, OCE's curated IP pop-up store, Oh! Eizouken, brought many scenes from the film to life, including the Anywhere Door and the interior structure of the Time Machine Zeppelin. Apart from enjoying the movie and taking photos, consumers also had the opportunity to bring home officially licensed merchandise from the pop-up store.