2024-06-11
The 2024 China Youth Animation Film Week was held on May 26-27, 2024, at Art Innotown in Hangzhou's Xihu district. Mr. Chen Jinhuan, the founder and CEO of Open Culture Entertainment (OCE), was invited as a guest speaker at the Innovation Exchange Meeting. As the film producer in China, such as "New Dimension! Crayon Shinchan the movie: Battle of Supernatural Powers" and "INU-OH", Mr. Chen was eager to share his insights with the audience.
The China Youth Animation Film Week, guided by the China Animation Association and the China Film Art Association, was hosted by the Publicity Department of the CPC Hangzhou Xihu District Committee (District Cultural and Creative Center) and Xihu Art Innotown.
The event aims to give a voice to the industry's animation professionals, promote cross-industry collaboration, and create a dream stage for animators to showcase their works and talents. The gathering celebrates the collision of creativity, the exchange of wisdom, and the exploration of the boundless possibilities for the future development of the animation industry.
During the forum's speech segment, Mr. Chen Jinhuan, the founder and CEO of OCE, chose to discuss the Crayon Shin-chan series film "New Dimension! Crayon Shinchan the movie: Battle of Supernatural Powers", which was released in mainland China for the first time in seven years, as a case study.
As the leading promoter for "New Dimension! Crayon Shinchan the movie: Battle of Supernatural Powers", OCE fully utilized social media platforms and offline resources for promotion before and after the film's release. This resulted in the film's box office revenue increasing by 500% compared to the 2016 film "Crayon Shin-chan: Fast Asleep! The Great Assault on Dreamy World", and even surpassing the domestic box office in Japan.
In the future, OCE will continue to act as the bridge for film and television culture between China and Japan, constantly bringing excellent Japanese works to audiences in China and around the world.